Vision 2025 Clear Vision Challenge

Vision + Fitness & Love's fifth year of business kicked off with their first-ever Clear Vision Challenge. This went far beyond your typical fitness challenge: CVC25 included meditation, journaling, social-media limitations, sauna minutes, hydration, special classes, and nutritional guidance.

We needed to communicate both the dynamic breadth of this contest as well as call for member participation in line with the magnitude of the Vision. We responded by generating a multi-week content campaign series to engage the community in conversation, clarity, and cohesion through sign ups.

The series was a massive success, ending with top 7 awarded finalists, a big challenge party, and testimonials included below you can enjoy from the members themselves. This challenge was brought back by popular demand in 2026, launched a podcast, and shows no signs of stopping.